GUESS JEANS U.S.A X PLACES + FACES

GUESS Jeans U.S.A. renergizes its roots in photography and advertising to launch a collaboration with PLACES+FACES, a multifaceted cultural brand established in 2013 by London based photographer Imran Ciesay and Solomon Boyed, that depicts contemporary street culture through analog photography and its musical imprint. The highly anticipated, collaborative collection transforms PLACES+FACES influences from London and film photography into a technical reinterpretation of GUESS Jeans U.S.A. archives where reflective detailing takes over every aspect of the garments. The development of reflective yarns woven into stripe shirts and denim sets creates dramatic effect with flash photography. The photo-vests and cargos feature tactical webbing and equipment clips. The seasonal climate of the U.K. inspired the rain coat, bucket hat, and tracksuits completing a full range collection for both men and women.