GUESS Jeans U.S.A. collaborated with Midnight Studios to create a line of denim inspired by subcultures of decades past. Denim jackets call back to ‘80s and ‘90s youth streetwear style with color-block designs and extra pockets. Vintage-cut jeans evoke a ‘70s punk aesthetic with patchwork designs and distressed details.
Bodega highlighted the collection in a denim-focused, youth-driven editorial that encapsulates the rebellious nature and attitudes of previous generations. The Boston-based boutique observed that the concept of “implied mismatch” fuels the motivation for the collab.