GUESS Launches Vintage Program at Fred Segal with Circular Fashion in Mind

For the first time in brand history, GUESS is introducing the #GUESSVintage program.
With the successful launch of GUESS Jeans USA, Nicolai Marciano has teamed up with Sean Wotherspoon—of Round Two—to buy back vintage GUESS items and offer them to customers. Over 150 authenticated pieces are available exclusively at the LA-based store Fred Segal. The men’s and women’s vintage range includes jeans, denim jackets, leather jackets, t-shirts, sweatshirts and more sourced from around the globe.
Kicking off a 3-part event series in April, customers were invited to a customization experience using dead-stock vintage t-shirt blanks from the archives—screen printing archival graphics on the blanks to create their own unique vintage pieces. The final event coincided with Earth Day 2019.
GUESS?, Inc. is committed to promoting circular fashion—the idea that clothing should last and be continuously reused and recycled.
GUESS?, Inc. is also a signatory to the 2020 Circular Fashion System Commitment, a global industry movement organized by the Global Fashion Agenda, to initiate action on circularity in fashion.