GUESS Jeans went back to the archives for woodland-inspired pieces and original ‘90s graphics. The campaign, shot by Rays Corrupted Mind and styled by Aleali May, features Cactus Jack break-out rapper Sheck Wes as the lead. The collection features silhouettes from the early ‘90s that have been updated with corduroy, moleskin and canvas. Original GUESS scouting locations, including Utah and Colorado, provide inspiration for the patch detailing. Look for denim work jackets, graphic and striped tees, along with hoodies, cargo pants, oversized long jackets, darted jeans and more. A range of accessories including trucker and corduroy hats alongside a multi-colorway backpack completes the collection.
A prequel to the main launch was introduced through the unique capsule designed by DRx LOVE and includes one-of-a-kind pieces remixed with textiles from Fall 2018 collection.